My Story

Madeline Santiago

Founder and Creative Director


Madeline began her career as a Visual Merchandiser for a wide array of reputable brands, creating stunning and exciting concepts to enhance her customer’s journey. Over the years, Madeline developed a special knack for using whimsical storytelling to create a truly unique and emotional experience.


So, when it came time to plan her daughter’s 3rd birthday, the usual cookie-cutter decorations just wouldn’t cut it. Special occasions like these, deserve something more.  Madeline used her skills and excitement to turn an ordinary celebration into something truly extraordinary and treated her family and guests to an event they would never forget. Soon, everyone was asking Madeline for advice and help with their celebrations. Her passion for event planning quickly turned into a successful career.


Today, Madeline has become one of the most innovative and visionary event planners in New Jersey and New York City.  Her success stems from maintaining close relationships with her clients, her unique sense of creativity, and unparalleled dedication and dependability. Madeline draws on her extensive knowledge of production and design to transform her client’s visions into memorable moments that will last a lifetime.


In between events, Madeline explores quaint and rustic small towns searching for design inspiration and one-of-a-kind antiques. Every fall, friends will flock to the Santiago Household for a truly spooky and festive time, dubbing Madeline as the "Queen of Halloween." She even finds inspiration for event planning in some of her favorite movies, including the ageless and enduring advice from Mary Poppins, “In every job that must be done, there is an element of fun!”



Meet The Team

"Teamwork makes the dream work!"



Courtney grew up in the aisles of craft stores, always at work on a DIY project with her mother. Her lifelong love for crafting and design has naturally evolved into a passion for event planning and collaboration. From the brainstorming stage to execution, Courtney’s creativity and passion can help turn even the most complex ideas into a reality.  You can often find Courtney outside the “9 to 5” dreaming up new and innovative design concepts or scoping beautiful venues.



A master problem solver and handywoman extraordinaire, Angelica prides herself on using her imagination, creativity, and careful attention to detail to ensure that problems are squashed before they even arise. Angelica is a modern-day Rosie the Riveter, never afraid to roll up her sleeves and jump in to help wherever she is needed. When the going gets tough, Angelica’s unwavering positive attitude and years of expertise make her a prized asset to any team.

"In every job that must be done

there is an element of fun!"

- Mary Poppins